7 Ways to be the change…
As PMU artists, we have the privilege of being part of our clients' stories, helping them feel confident and simplifying their daily routines. However, the true artistry lies in our ability to cater to all skin types, respecting the unique characteristics and cultural backgrounds of each client. Today, inclusivity isn't just a trend; it's a prerequisite for driving progress and success in the PMU world. It's about staying current, widening your clientele, and enriching your knowledge—and most importantly, it's about representation.
1. The Power of Education
Education is the cornerstone of inclusivity. PMU artists must seek out and participate in continuous learning opportunities — like online courses, live training, and industry conferences that include working with melanin-rich skin. By understanding the nuances of different skin types, PMU artists can confidently and safely perform procedures, ensuring excellent results for every client.
2. Shaping the Future: The Crucial Role of Trainers in Fostering Diversity in PMU
Trainers, have the influence to instill principles of inclusivity in their students. By showcasing diverse skin tones and discussing the specifics of different pigments and needles for various skin types, educators can foster a more inclusive industry from the ground up. This approach should be woven into every aspect of training materials and practical demonstrations. I’m proud to have been the first person in the UK to showcase ombré brows on melanin-rich Skin at the UK PMU conference! I have presented this topic at various conferences & will be doing so at The Eyebrow Festival 2024. It’s one of my missions to showcase my technique on melanin-rich Skin.
3. The Impact of Unity: Collaborative Efforts for Representation in PMU
Collaboration between brands, industry leaders, and artists is vital in reflecting diversity across the industry. From the development of products designed for all skin types (like Amina Sadiq's Chocolate CollectionOpens a new window) to the creation of inclusive guides, blogs, and marketing materials, collective efforts can spark significant change. I love PMU things range of Skin Tones Practice Latex, Perma Blend’s Skin Tone Drawdown padsOpens a new window & have seen the industry slowly starting to change! I’m so grateful that I get to be part of this change by bringing out a brand new course in collaboration with Perma Blend, Brows on Melanin-Rich SkinOpens a new windowOpens a new window.
4. Networks of Inclusivity: Embracing Diversity Through Connection in PMU
Building genuine relationships with colleagues from diverse backgrounds enriches the PMU community. Networking, whether online or at industry events, opens doors to learning and understanding the varied needs and preferences of a diverse clientele. It's through these connections that the industry will grow in a way that truly reflects the world we live in.
5. Compassionate Conversations: Sensitive Communication in PMU
Language is powerful—it can make people feel valued or marginalised. PMU artists should be especially mindful of the terminology and approach they use. Avoiding language that implies the need to "correct" features and instead focusing on "enhancing" and "celebrating" natural beauty fosters a welcoming environment. When discussing treatment options, it's crucial to do so with enhancing in mind and NOT correcting.
6. Terms of Empowerment: Choosing the Right Terminology in PMU
Employing the correct terms when working with clients of diverse backgrounds is not just professional; it's a sign of respect. Referring to someone's heritage or skin tone in outdated or insensitive terms can alienate clients. Instead, use empowering language that honours their identity. Outdated language such as “mixed race”, can be changed to “dual heritage" if it must be used at all. The outdated term “coloured” should be swapped to "melanin-rich skin”. Likewise, “dark lip correction” should be changed to Lip Neutralising. While realising we do need to categorised treatments, we must use appropriate language and be open to changing historical narratives if we want to be more inclusive.
7. Strategic Shades: Marketing with Purpose in the World of PMU
A diverse portfolio in marketing communicates a powerful message: everyone is welcome here. Representation in your imagery and content is essential to attract a broader clientele. Displaying a variety of skin tones on your website and social media platforms is not only inclusive but also aligns with the demands of a changing market, where clients actively seek out artists who can confidently work with their unique skin tones.
As PMU artists, our work goes beyond the surface. We have a responsibility to be inclusive, to be educated, and to be the ambassadors of an industry where every client's beauty is recognized and honoured. By embracing the diversity of our clientele and celebrating each unique journey, we not only uplift our clients but also enrich the fabric of our industry. Let's continue to learn, grow, and champion inclusivity in every stroke of pigment we lay down. Together, we can ensure that the world of PMU is as vibrant and diverse as the individuals we serve.
Remember, when beauty and inclusion converge, the result is a canvas that reflects the true colours of humanity. Let's pick up our tools and paint a future where every face in the crowd is valued, celebrated, and above all, seen. - INKlusivity in PMU.
About the Author
Pro Team Artist Natalie Della-Verde is based in Leeds, UK where she owns Bad Gal Brows. Follow Natalie for more PMU inspiration! @badgal.browsOpens a new window
BE EXCEPTIONAL. NOT THE EXCEPTION.
Beauty INKlusivity is an initiative to empower artists of all skill levels in the professional PMU beauty industry through scholarship, product development and education. We're in the business of eradicating the status quo by developing products that represent us all - and creating a better world beyond our imagination.
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