A foundational piece of beauty is inclusivity.  

In spirit of the #beautyINKlusivity movement, for Small Business Saturday we’ve paired with our Pro Team artists to discover rising PMU starlets and help advance their career to the next level. Together, we have gifted these deserving artists with their very own Perma Pen, Perma Blend’s first PMU machine. 

We’ve checked back in with these gifted artists (pun intended 😘), to see how they are doing with their new Perma Pen. Without further ado, let’s shine the spotlight on a few of these talented artists and their Pro team nominators: 

Monica Andrea @moniquebeautycenter 

A strikingly talented traditional make-up artist turned PMU up-and-comer, Monica Andrea has found a love for the craft with guidance from her mentor and nominator, Perma Blend Ambassador Carolina Zarate. A student of Carolina, Monica is continuing her exploration of PMU in Cartagena, Colombia with her brand-new Perma Pen. 

"This machine feels very comfortable, it is lightweight and super stable. Something that happened to me a lot was that the vibration of the previous ones exhausted my hand, with this one, I do not feel that tiredness. Thanks to Carolina, I have felt a great change in my procedures. I'm really grateful and super happy!" — Monica Andrea 

Samantha Valentine @samantha.brauhaus 

Owner of Brau Haus Studio and Academy out of Edmonton, Alabama side by side with her wife, Samantha Valentine is an artist styling Edmonton with stunning brows, lips, and liner. Nominated by Perma Blend Ambassador Clara Medina, artist and educator, Samantha offers an in-depth brow mentorship program via Brau Haus Academy.  

Giulia Toffalini @giulia_toffalini_beautystudio 

An artist of many talents, Giulia Toffalini holds a special place in her heart for brows. Founder of Giulia Toffalini Beauty School out of Lavagno VR, Italy, Giulia’s focus is brows of all kinds, but now with the support of her brand-new Perma Pen. Nominated by her fellow Italian master artist, PB Ambassadar Valentina Aldegheri, Giulia is building a wonderful repertoire of happy clients. 

"I received the new Perma Pen, I think it’s so wonderful, it is light, precise and easy to handle." — Giulia Toffalini 

We are only as strong as our community of empowered artists. But, our artists can’t feel confident in their work without reliable products. We are here for artists worldwide with an ever-growing collection of pigments, collaborations, machines, and products.   

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We want to see you and your unique artistry, tag us at @permablend_pigments so we can meet you! We look forward to you. 

Trick or Treat!  

PMU doesn’t have to be scary. Whether you are an artist new to PMU or a seasoned artist testing out a new procedure or technique, it can be daunting diving into unexplored territory. At Perma Blend, we believe it doesn’t have to be. We’ve gathered a few of our favorite treats — so, grab your pumpkin bucket and take as many goodies as you like. 

A Pro Tip 

Before we leave you to explore, we have one very important commonly asked question we must answer. NEVER mix inks between brands. Different ink brands have different formulations. Your results will not be consistent. We cannot speak for all brands, but for Perma Blend, you can absolutely mix our branded inks together to find the perfect color matches for your clients. 

Shop these Beginner Friendly Inks

Meet Perma Blend 

New to Perma Blend or an artist wanting to get the most out of our pigments? Look no further than our “Where to Start if You’re New to Perma Blend” blog. With insider tips from Perma Blend Select Team Artist Shay Danielle and our very own Brand Director and Master Educator, Anne Marie Rubino, discover the potential of our inks, the best pigments to kickstart your Perma Blend journey, and leave a trail of happy clients in your tracks. 

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The Brow Checklist 

Build a strong brow foundation for your career with the must-read, “Brow Mapping Basics: Tips for an Essential Technique.” Learn from PMU extraordinaries and reputable educators, Perma Blend Select Team Artists Shay Danielle, Nicole Mins, and Clara Medina as they give you their number one tips on brow mapping perfection. 

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Hidden Gems 

Want to do some PMU soul searching on your own? We’ve got a fully stocked and forever growing video library of free content you can access at any time. From quick lessons on industry terminology, technique how-tos, or pigment drawdowns, everything is here and waiting for you. 

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We have exciting new education content underway! If you love the content of this blog, you’re going to want first dibs on what’s coming soon. Sign up for Perma Blend education updates on our up-coming platform, Perma U, to get exclusive offers and updates. 

Brow mapping. That tried and true skill for finding the ideal, symmetrical shape to suit a client’s face. It’s one of the first things we learn for eyebrow PMU and microblading. Taking multiple measurements of a client’s eyes and forehead helps determine where the brows should begin, where the arch belongs, and where the brow should finish. But what are some things beyond the basic technique that artists should consider when approaching this supplemental skill? 

1. Don't Rush It
   

   “I normally recommend 45 to 90 minutes for getting it right,” Perma Blend Pro Team member and respected PMU educator, Nicole Mins explains. “You should never rush perfection and you don’t know what you’ll run into until you start. Your artwork won’t reach its full potential if you don’t map properly.”
   
   “I consider the design part of the process to be the most important,” says Perma Blend Select Team Artist and owner of the Cosmetic Tattoo Studio in Australia, Bodi Myers. “At the beginning of each appointment, you should always have a full consultation to discuss questions, shapes, colors, process, and aftercare to get a great idea of what the client is after with their brows. Artists should spend a long time designing a brow that is perfectly suited to each individual face.”

   “It’s the perfect opportunity to demonstrate your expertise, which gains trust,” says Clara Medina, Perma Blend Pro Team Artist and educator at Modern Beauty Studio Academy in Watchung, New Jersey.
   
   

2. Watch For Common Mistakes
   In the mapping stage, mistakes are common. “Allowing clients to keep their eyes open is a common mistake,” Mins explains.
   Medina adds, “When the eyes are closed, the muscles are relaxed. The designs will look very different.”
   
   
3. Trust Your Expertise
   “Sometimes newer artists don’t take control as the expert, letting their friends or clients influence them to do things they know aren’t correct,” continues Mins. “I think it’s important for us to know what the client believes looks best on their face so asking for a favorite photo with makeup normally helps. Have your client look at your portfolio or social media so that way we can determine if they are on the right track. Additionally, this ensures that they are not looking for something that is impossible, and unrealistic according to their natural brow shape.”
   
   
4. Use Tools For Added Precision 
   The tools an artist uses to map a client’s brows vary but most tend to agree on a few. “Sometimes I freehand, but I love me some mapping string for the top of the brow!” Shay Danielle, Perma Blend Select Artist and owner of Shay Danielle Studio.
   
   “I use string, mapping tools, brushes, concealer, and more from my Savvy Creations line,” says Mins.
   
   Then what? “Start with a pixelated outline (the more defined the outline, the more coverage to match),” says Medina. “Fill in the sparse areas first and then even out the entire brow. Do a final check before completing the brows with an inverted color pic (this will pick up any undersaturated areas of your work)."
   
   “As artists, one of our superpowers should be serving the client a unique experience,” continues Medina. “The best way is with customized brow shaping (no one shape fits all because they don’t fit all). A brow shaping is a fully “customized experience” that is different for every client that walks through your doors. When you serve a unique experience to a client, that client will send you their tribe of friends and family. Never forget that it’s all about the unique experience for the client. Serve them just that!"

For more info and to shop brow products, visit https://permablend.com/collections/eyebrow.

For Brow Mapping Courses, visit:

• Shay Danielle: Brow Mapping
• Nicole Mins: Brow Mapping Simplified
• Clara Medina: AAM PMU Fundamentals