Meet the PMU Star of Ecuador

Let's give a standing ovation to an artist who does it all. Wife, mom, PMU artist, educator, and entrepreneur — LiaOpens a new window is an accomplished ambassador with our Select Team. A figurehead of PMU in South America, Lia leads a movement of beauty accessibility to all, while perfecting Perma Blend pigments on the many tones of our Latin beauties. While Lia is a well-rounded artist, she has a love for areola work that pulls at our heartstrings. Go ahead and take a seat — you’re going to want to get the scoop on Lia and her impressive do-it-all take on the beauty industry.

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Tell us a little about your business and where you are located out of?

In Guayaquil, Ecuador we have a one-stop-shop for artists. Within our location, we have an area dedicated to PMU services, another where we sell our products through Beauty Bazar Ecuador, and the last for my PMU academy. The courses I currently teach alongside my colleagues are: Pigmentology with Perma Blend, Micropigmentation, Tattoo Removals, Eyelash Extensions, and more.

How and why did you get started within the PMU world?

About 5 years ago I had the opportunity to learn about the world of PMU — I started with brows, lips, and liner. I’ve always loved lip procedures, but I wanted to learn more about pigmentation and reconstruction of areolas because my mom passed away from breast cancer about 11 years ago. My current focus is on areola and it’s an honor to be able to perform restorative PMU for breast cancer survivors – seeing their faces light-up with happiness makes it all worthwhile.

From the beginning, I knew of Perma Blend and immediately fell in love with the results of the pigments. I started learning from Anne Marie RubinoOpens a new window, Tina Davies, and Lulu Siciliano to learn more about Perma Blend’s sets and how to use the pigments — one never stops learning. Perma Blend is always improving and keeping their pigments up to date, so I always make sure to keep an eye out for new releases.

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What was your worst and best experience as a PMU artist?

Well...my WORST experience was also my best learning experience. When I did my first lip procedure, I took 4 hours to complete the procedure. Even though I liked the result, I felt dispirited, tired, and as if I were never going to finish. I knew this experience was the motivation I needed to learn more about PMU to hone my skills, improve my technique, and learn how to color match and mix properly.

Any advice for other PMU artists out there managing a business and family at the same time?

Balance in your life starts at home – it will affect other aspects of your life, both professional and personal. If your core is not strong, you will not be able to do it all and do it well. PMU is an art form therefore you must only be your best to give your best.

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Any advice for future PMU artists on how to start your own business?

WELCOME!!! 🥳🥳🥳 It’s a beautiful world where you are your own competition. With dedication and constant practice, you will get better each day. Do not compare yourself to anyone and be sure to put in practice every time you learn something new.

What are some tips and tricks you might have when using our pigments?

I always give 2 pieces of advice:

1. Always keep a Shading Solution handy — it can be thick or thin to avoid the pigment from drying in your cup or ring. If it becomes too dense, you will not be able to apply it to the skin correctly.