With passion, integrity, and support of artists at the heart of everything they do, it’s no wonder that Perma Blend and Tina Davies Pigments have developed such a successful collaboration over the past three years. Both recognized that the permanent makeup industry needed better quality, more reliable pigments that gave more natural-looking results for all treatments, but especially for brows. When Tina discovered Perma Blend, she was desperate to find a better way of doing permanent makeup.

“I was so lucky that a friend introduced me to Perma Blend,” Tina Davies shares. “Before I discovered Perma Blend, I had hundreds of cases of red, blue, purple, orange, and green eyebrows. I was so embarrassed; I couldn’t take it anymore. Women were trusting me with their faces and paying me well to give them permanent brows. There was nothing wrong with the shape though, it was the color. Perma Blend changed everything. After using it myself for a while, I asked Lou to make a line for me.”

Their shared mission to create products based on research involving consumers and artists led to the launch of the Perma Blend & Tina Davies I Love Ink Collection: first, a set of seven pre-mixed colors for brows and now including additional brow pigments in the Sunset Brows Kit, as well as several shades for lips in the innovative Lust and Envy Lip Kits.

The Lust and Envy Lip Kits in particular have changed the entire consultation process for PMU lip procedures. “We conducted research with both well-known cosmetic artists who are especially skilled at lips and with clients—those who’ve already gotten lip procedures and those who were in the consideration phase,” Tina explains. “The trends were pretty clear.”

“First, there’s a lot of anxiety around this type of procedure: it’s a sensitive area, it can hurt, and it’s going to be there for the rest of their life, so women are quite anxious about it. Second, artists have a hard time showing clients what the final outcome will look like. They were spending up to four appointments to get a good end result and they weren’t really satisfied with the available colors. Clients want to see colors like they see in Sephora or on fashion models in magazines.”

“We wanted to help women visualize the results,” Tina continues. “Most of them like to try things on before they buy them. Why shouldn’t they be able to do that with this kind of lip color? So we created lip glosses and pencils in twelve new, natural and modern palettes to match the pigments they could choose from: beautiful nudes, baby pinks, soft corals, and perfect cinnamons. They can try it on before they commit!”

“We also wanted to minimize the number of appointments and the length of appointment times, so we created the line with extra pigments for maximum saturation. It’s not just a new product, it’s a new system,” Tina Davies says.

After one year, artists and clients will typically see the biggest change in the PMU procedure they’ve gotten. With Perma Blend’s Tina Davies I Love Ink Collection there is now three years’ worth of data to show that not only does the work still look great after one year, but even after three years, work done with I Love Ink looks amazing because of the pigments used.

“We always want to know what the artist needs, and Tina Davies shares our goal of providing permanent makeup artists with the most reliable pigments, techniques, and machines,” says Perma Blend Brand Director and PMU artist, Anne-Marie Rubino. “Tina’s suggestion of using pre-modified colors and including a Tina Davies Color Chart was brilliant because it allowed artists to focus on their art without worrying so much about choosing the right pigment for specific undertones. Like us, she is always thinking of ways to help make the work foolproof.”

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Perma Blend is known for high-performing pigments with a high-density load, ensuring expert results without color change. Expect seamless blending when mixing and matching our products, plus the peace of mind that comes from working with quality products. Enjoy long-lasting, certified vegan color backed by our more than 30 years of experience.