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When it comes to permanent makeup, what you see and how you see it matters. Your client's results could depend on it. 


Navigating the world of permanent makeup as a person of color brings forth unique challenges. The struggle lies in securing pigments that flawlessly complement diverse skin tones, and sometimes options may seem scarce. The precision required during tattooing becomes paramount amid concerns like hyperpigmentation or hypo-pigmentation. That’s why staying aware of inclusive techniques is imperative. Using quality products, including diverse pigment lines designed for certain skin tones and undertones, and continued education regarding skin types becomes crucial for achieving optimal results. This demands a delicate balance between art and cultural sensitivity in the realm of permanent makeup. Amazing conferences like PMU Women of Color Conference and PMU ConOpens a new window are simply some of the best gatherings to find a strong sense of community and education from industry greats who willingly share their knowledge and experience with up-and-coming artists.

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Listen to the conversation below as Brand Director of Perma Blend Anne Marie Rubino, engages in a thought-provoking conversation with Zuri Dale, the visionary Founder of PMU Con, and discuss diversifying opportunities in permanent makeup. Zuri and Anne Marie explore the initiatives undertaken at PMU Con and shed light on their unique mission to spread education about the science of PMU, specifically for people of color. Drawing from her wealth of experiences, Zuri highlights the unique considerations and challenges faced by PMU artists, emphasizes the pivotal role of education in addressing these issues, and discusses the amazing gift of mending the world of art and science to address these gaps.

Shoutout to PMU artist Dominique Davis for winning the mega giveaway, which includes a sponsored ticket by Perma Blend to PMU Con! Congrats! Follow her on instagram @virginmossbeautyOpens a new windowZuri Dale has an extensive background in both chemistry and cosmetics. She has been featured in amazing platforms suchs as Essence Magazine, BET Plus, Afro Tech and much more. A lover of beauty and cosmetics, she currently holds 10 certifcations and two masters degrees from Texas A&M University, and is slated to complete her doctorate program in 2024.

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Be Exceptional. Not the Exception.

Beauty INKlusivity is an initiative to empower artists of all skill levels in the professional PMU beauty industry through scholarship, product development and education. We're in the business of eradicating the status quo by developing products that represent us all - and creating a better world beyond our imagination.

Learn more about INKlusive Beauty in The Art of Diversity in PMUOpens a new window with Pro Team Artist Natalie Della-Verde.

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