It’s one thing to have that moment – when you realize this can’t be the life that you’ve worked so tirelessly for. But it’s another to have that moment and do something about it.
Amina Sadiq, the visionary CEO of The Brow and Lash Studio in Las Vegas, has defied odds to become an industry sensation. Her journey from a cocktail waitress for 11 years to the founder of a thriving business is a testament to how inspiration can happen at any moment – and change your life forever.
Amina, a hardworking mother of Nigerian heritage, embraced the challenges of parenthood while working grueling hours. “I disliked my life and was frustrated that I just didn’t know what to do about it. But continuing what I was doing was just NOT it! “ Then one day, Amina decided to get her brows microbladed after coming across an ad on Instagram - and fell in love with the results. She knew then that she was going to learn more no matter what. "I had no clue what I was doing when I decided to go all in and learn this skill," Amina reflects. In the beginning she faced setbacks, with six months of no clients, no income, and loads of frustration. But as she affirms, “quitting wasn’t an option." Her dedication paid off when she cracked the code, booking 52 clients in a month and earning nearly $200,000 in her inaugural year as a brow artist.
"Don't fear failure, fear being in the exact same place next year as you are today."
A lover of lofi music and afro-beats, Amina infuses her passion into her work, helping women across the country realize their true potential as leaders in the industry. Her journey resonates with aspiring entrepreneurs everywhere who love the world of beauty and desire better for themselves.
Now, a new milestone in Amina's career is the collaboration with Perma Blend to create the LUXE Chocolate Collection, an ink set tailored for permanent makeup brow applications on melanin-rich skin tones. Amina's story is an inspiration, reminding us that once you get past the hardest part, which is simply to “start,” anything is possible.
Be Exceptional. Not the Exception.
Beauty INKlusivity is an initiative to empower artists of all skill levels in the professional PMU beauty industry through scholarship, product development and education. We're in the business of eradicating the status quo by developing products that represent us all - and creating a better world beyond our imagination.
Learn more about INKlusive Beauty in The Art of Diversity in PMU with Pro Team Artist Natalie Della-Verde.
Beauty that won't wash away
Perma Blend is the color expert in permanent cosmetics. We empower professional beauty artists to create true transformations for their clients. Featuring an extensive palette of over 200 vegan pigments for timeless beauty, from 'no-makeup' makeup to bold, iconic looks with our award-winning color range for all skin tones. No more hassle. Just hustle.
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