Ciao! I’m Valentina AldegheriOpens a new window, a permanent makeup artist based in Italy and a passionate believer in the power of personalized pigment choice. To me, selecting the right pigment is more than a routine decision—it’s where the science of PMU meets true artistry.

When a client walks into my studio, I’m already thinking about their Fitzpatrick type, undertone, and the healed result they’re hoping for. The pigments I choose need to work beautifully in the moment and heal beautifully over time. That’s why I trust Perma Blend LUXE—a line of pigments that’s not only EU REACH-compliant and safe, but manufactured in the USA with the highest quality standards in the industry. Below, I’m sharing how I choose my pigments—real shades I use for real clients.

My Go-To Brow Shades:
• Ash BrownOpens a new window: A soft ash medium brown—perfect for light brunettes and blondes.
• BlondeOpens a new window: A light, warm-toned blonde that creates subtle, natural brows.
 
My Favorite Lip Shades:
• Blossom V2Opens a new window: A muted, delicate pink that brings a natural flush to the lips.
• Pink GalaOpens a new window: Slightly brighter, with a feminine finish that’s never overpowering.
 
💡 Pro Tip: Cool skin tones tend to heal warmer. I choose pigments with cool or neutral bases to prevent unwanted warmth and maintain true-to-tone results.

My Go-To Brow Shades:
• Toasted AlmondOpens a new window: A warm, medium brown that complements olive skin beautifully.
• True CopperOpens a new window: A must-have modifier to brighten brows that have healed dull or gray.
 
My Favorite Lip Shades:
• Peach VeilOpens a new window: A soft peach that gives lips a naturally healthy glow.
• Amelia RoseOpens a new window: A romantic, warm pink that adds just the right amount of definition.
 
💡 Pro Tip: With golden or olive complexions, I focus on enhancing warmth without oversaturating. The key is in the balance.

My Go-To Brow Shades:
• Bolder BrownOpens a new window: A rich, cool-toned brown with beautiful depth.
• Black UmberOpens a new window: A deeply pigmented neutral that stays true in the skin—never red, never blue.
 
My Favorite Lip Shades:
• Vintage MaroonOpens a new window: Deep and luxurious, perfect for high-melanin lips.
• Cherry RedOpens a new window: A vivid red that heals bright and bold, with long-lasting clarity.
 
💡 Pro Tip: For melanated lips, I prioritize depth and stability. These lips need rich saturation for a clear, defined healed result.

No two clients are alike, so no two pigment selections should be either.

Here’s what I consider during every consultation:
• Fitzpatrick type and undertone
• Natural brow or lip tone
• Desired outcome (soft vs bold, neutral vs warm)
• Previous PMU or correction needs
• Healing patterns and pigment retention

This approach helps me deliver personalized results that complement my clients’ features, not compete with them.

The Perma Blend LUXE line gives me everything I need: beautifully curated shades, high pigment load, and safe, American-made formulations that perform reliably in every skin tone. More than anything, choosing the right pigment is an act of care. It’s about honoring my client’s features, enhancing their natural beauty, and choosing products I know I can trust. Because PMU isn’t just about the result, it’s about the experience, the healing, and the confidence it brings long after the appointment is over.
 
With love from Italy,

Valentina Aldegheri PMU Artist | Studio Valentina AldegheriOpens a new window